This Real Estate Agent told me that they first stumbled onto this method when they were first getting started and were not sure what they were doing.

 
I'll let them tell you all about it in their own words: 

“Well it all started when I was trying to get my Facebook business page more active, but I knew I just couldn’t post the same old stuff that other Real Estate Agents were posting. I knew about Facebook marketing, but I really didn’t know where to begin. I wasn’t sure what I would post to our clients. I saw plenty of posts coming in from other businesses, but I didn’t want to be like them.”

 
“Then one day, I saw more of a cartoonish “meme” come in from a business we knew about and thought to ourselves that’s a good idea! It just had a more unique approach and I couldn’t wait to see the next one they were going to post.”

 
“I didn’t know exactly what I would create, but after some thought I came up with the content I post today. And low and behold within just a short amount of time the phone began to ring. It was a new client that had seen one of my posts from someone else who shared it.”

“Over the next week or so I continued to receive more inquiries. The person would say that they had recently seen one of my posts and that got them thinking about my business.”

 
The Real Estate Agent told me that this brought an additional 8 new clients that month and he averages between 5 and 10 new clients per month when he consistently posts on his Facebook business page.

 
He went on to inform me that it was so effective for him that he had to hire someone to help him out with it because it was just too much to do it all himself, especially with all the additional business.